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Category
Package Design / Single or Series
Annual ID
141224D
About the Work
Uproot sought to re-imagine winemaking by creating a fresh, modern and energized experience for a new generation of wine drinkers. The name, Uproot was inspired by our clients‚?? life-changing decision to move from the bustling streets of NYC to the vineyards of California and resonated with their desire to shake up the traditional wine world.
Continuing the theme of establishing a fresh approach to the wine category, we designed a packaging system built around the concept of simplified and visual tasting note. Inspired by each wine's unique flavor profile, we designed a color bar that references the layers of flavors within a given profile: the more prominent the flavor, the larger the color block. Grid paper is subtly featured within the system as a reference to the personal, artisanal touch of field notes taken by the winemakers throughout the process.
Continuing the theme of establishing a fresh approach to the wine category, we designed a packaging system built around the concept of simplified and visual tasting note. Inspired by each wine's unique flavor profile, we designed a color bar that references the layers of flavors within a given profile: the more prominent the flavor, the larger the color block. Grid paper is subtly featured within the system as a reference to the personal, artisanal touch of field notes taken by the winemakers throughout the process.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Turner Duckworth Design: London & San Francisco
Art Director
Robert Williams
Rebecca Au Williams
Creative Director
David Turner
Bruce Duckworth
Sarah Moffat
Designer
Mike Gertz
Georgiana Ng
Creative Team
Craig Snelgrove
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