The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Package Design

Agency Sid Lee / Toronto

Client Blue Goose
BACK TO RESULTS

Annual ID

141141D

About the Work

Blue Goose understands that consumers care most about the personal health benefits of organic & natural foods, so we made this truth visibly undeniable. Our approach was designed to break conventions: connecting product properties with tangible health benefits in a simple and visual way. Armed with the knowledge that Blue Goose is all about vertical integration and complete transparency ‚?? all we did is get out of the way and let the animals do the talking. We used crafted portraits as canvases to reflect the animals‚?? natural environment and growing conditions; creating a true visual representation of the Blue Goose story.