The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Nike Tech Pack

Agency SET / Portland + WeShoulDoItAll (WSDIA) / New York

Client Nike

Category

Spatial Design / Indoor Spaces

Annual ID

141131D

About the Work

We believe innovation and creativity also come in the form of execution. Nike asked us to create an unparalleled brand and retail environment at their lab store, 21 Mercer, to launch their newest sportswear line. We worked seamlessly with fabricators and designers to create windows, in-store fixtures, and a centerpiece designed to glide open during the launch to reveal the new line. The result was a display that looked exceptional, worked flawlessly, and lived up to the reputation of the brand. It's this innovation and ability to constantly elevate design and product that brings Nike back to us month after month to redesign their most premium door worldwide. From design to execution we‚??re commited to innovation.

2014 Awards

Total Points: 5

Merit

Credits

Agency

SET / Portland
WeShoulDoItAll (WSDIA) / New York

Creative Director

Byron Merritt, Nike

Creative Team

John Moon, Nike
Emily Duell, Nike
LeeAnn Winters, Nike
Kari Hansen
Michael Scherer
James O'Kane
Corey Yurkovich
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