THE BRIEF
‚??OFF‚?ù is a gathering of the brightest in business, architecture, design and human sciences. Our mandate was to evolve the visual identity, while attracting a new generation of leaders.

THE CHALLENGES AND KEY OBJECTIVES
To live up to the hype generated at launch, we repositioned OFF in a new light, making it essential for anyone interested in creativity.

THE FINAL DESIGN
The theme was based on five different power types: branches for math; snails for introverts; engines for trans-humanism; medusa for madness; and corncobs for local initiatives. Inkblots represented how these powers stimulate the imagination and evoke the abstract.

THE RESULTS
For the second year in a row, we sold out within 30 days and attendees reported that they enjoyed an inspiring, enriching and immersive experience.