The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Memory gaps

Agency Paprika / Montreal

Client Societe du Village

Category

Spatial Design / Outdoor Spaces

Annual ID

141012D

About the Work

The objective of this project has been to occupy an empty space in town. By our installation we wanted to create a point of interest and change the neighbourhood atmosphere and open it to all citizens. We really wanted to cause the pedestrians curiosity with an easy access to everyone and an effective installation as during the day and nightThe project was to create a structure with paintings which according to the angle of view move and let appear various forms, drawings, sentences etc... Discover their secrets closely and by far; decipher them in black and white, in both ways. This installation aims to be a mockery in the amnesia. Just to remember that a new perspective can reveals us the funny truths and the certain hidden pleasures. If the memory sometimes plays with us, it is now your turn to amuse you with her.

2014 Awards

Total Points: 25

Gold Pencil

Credits

Agency

Paprika / Montreal

Art Director

Daniel Robitaille

Group Creative Director

Louis Gagnon
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