The One Show
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Category
Spatial Design / Outdoor Spaces
Annual ID
141182D
About the Work
The Philippines‚?? busiest highway is also its most polluted. The 2 million vehicles that traverse EDSA generates Nitrogen Oxide that's nearly 5 times that of the World Health Organization's safety standards. The pollution could be reduced if more trees were planted, but because there are barely enough spaces to plant them, the pollution will only worsen as the number of cars increase.
No one could plant trees, so we designed and painted 40 different lung-shaped trees on a 1500 square meter wall. These trees weren‚??t just pretty though. They eliminate pollution too, just like real trees. That's because each tree was painted with Boysen KNOxOUT‚??a smog-eating paint. 1 square meter of KNOxOUT painted surface has the power of one mature tree.
The tree lungs are the fifth of a series of giant air-cleaning artworks painted along EDSA.
Among the artworks, they have proven to be the most popular and most talked about.
No one could plant trees, so we designed and painted 40 different lung-shaped trees on a 1500 square meter wall. These trees weren‚??t just pretty though. They eliminate pollution too, just like real trees. That's because each tree was painted with Boysen KNOxOUT‚??a smog-eating paint. 1 square meter of KNOxOUT painted surface has the power of one mature tree.
The tree lungs are the fifth of a series of giant air-cleaning artworks painted along EDSA.
Among the artworks, they have proven to be the most popular and most talked about.
2014 Awards
Total Points: 5
Merit
Credits
Agency
TBWA Santiago Mangada Puno / Makati City
Art Director
Jake Tesoro
Nolan Fabular
Chief Creative Officer
Melvin Mangada
Creative Director
Jake Tesoro
Writer
Nino Reyes
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