The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Broadcast and Moving Image / Craft Animation
Annual ID
140154D
About the Work
We created a series of radio spots to launch the limited edition Skoda Rapid Leisure which comes loaded with a host of features including a rear view parking camera. The spots were very well received, but we wanted to reach a wider audience. We realised that nobody (outside of advertising) ever shares a radio spot online. The challenge was to convert the audio spots into visually interesting digital content.
2014 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
BBH India / Mumbai
Production Company
Black Sheep Live / Mumbai
Art Director
Manish Darji
Creative Director
Russell Barrett
Director
Manish Darji
Sushma Joseph
Editor
Sushma Joseph
Illustrator
Manish Darji
Writer
Yohan Daver
Agency Producer
Hitesh Kalia
Rishit Mehta
Sushma Joseph
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