The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Ninja Polymers

Agency Ogilvy / New York

Client IBM
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

140962D

About the Work

IBM scientists used their knowledge of computer chip tech to ‚?? believe it or not ‚?? create a better way to fight antibiotic resistant bacteria, like MRSA. Their discovery is called the Ninja Polymer, so named because of the way it stealthy kills bacteria. IBM asked us to promote their lab, the discovery, and to educate the world ‚?? not necessarily just the professional medical and tech communities ‚?? about Ninjas. We wanted a storytelling method as innovative as IBM's discovery. At the same time, we needed to tell a complicated story very simply. So we created a medical action movie, starring 3D-printed puppets based on real, microscopic images.