The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Unity Paper

Agency Leo Burnett Solutions Inc / Colombo 3

Client Wijeya Newspapers Limited
BACK TO RESULTS

Annual ID

140704D

About the Work

IN 2009, SRI LANKA'S BRUTAL 30-YEAR CIVIL WAR FINALLY CAME TO AN END. FOUR YEARS ON, AND THOUGH PROGRESS HAD BEEN MADE, THE PROCESS OF RECONCILIATION WAS STILL NOT COMPLETE. WITH THE TRADITIONAL NEW YEAR APPROACHING, THE ONE EVENT CELEBRATED BY BOTH THE COMMUNITIES INVOLVED, ADA, A MASS-MARKET DAILY NEWSPAPER, WANTED US TO FIND A WAY FOR IT TO CONTRIBUTE TO THE RECONCILIATION PROCESS.

TO BRIDGE THE GAP BETWEEN TWO COMMUNITIES WHO SPOKE DIFFERENT LANGUAGES, WE REACHED OUT TO BOTH WITH SRI LANKA'S FIRST BILINGUAL NEWSPAPER. DESPITE BEING ETHNICALLY DIVERSE, THE COUNTRY NEVER HAD A PAPER THAT ALLOWED THE TWO COMMUNITIES TO SEE EACH OTHER's PERSPECTIVE. ALSO, BY DOING THIS WE COULD GET PEOPLE TALKING ABOUT THE ISSUES RELATED TO RECONCILIATION AND INCREASE THE PROFILE OF THE PAPER.