The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID
140608N
About the Work
Background:In China,over 20,000 children go missing each year.Abducted not for ransom but sold into slave
labour,prostitution,or a life on the streets as beggars.For the parents,hope to find their children in
a country so big,is small.
Placement:We hope to shock the way to let people know about the great pain of the parents lost their
children.Baby Back Home helps families by publishing missing profiles on their
website.Unfortunately,with little success.They desperately needed a more effective means to
find these missing children.In a country of 1.4 billion people, surely we can do something.
Purpose:To enable anyone who owns a smartphone to become an instant search volunteer just by taking
a photo of a child they suspect may be lost or stolen.
labour,prostitution,or a life on the streets as beggars.For the parents,hope to find their children in
a country so big,is small.
Placement:We hope to shock the way to let people know about the great pain of the parents lost their
children.Baby Back Home helps families by publishing missing profiles on their
website.Unfortunately,with little success.They desperately needed a more effective means to
find these missing children.In a country of 1.4 billion people, surely we can do something.
Purpose:To enable anyone who owns a smartphone to become an instant search volunteer just by taking
a photo of a child they suspect may be lost or stolen.
2014 Awards
Total Points: 5
Merit
Credits
Agency
JWT / Beijing
Production Company
Orange Film / Beijing
Chief Creative Officer
Polly Chu
Creative Director
Nicky Zhang
Theresa Ong
Director
Yunsong Guo
Agency Producer
Tetsu Bi
Digital Artist / Multimedia
Eric Yu
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