The One Show
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Category
Mobile / Branded Content
Annual ID
140143E
About the Work
It all started from an insight: That all Malaysians were spending a quarter of their waking hours on their mobile phones. KFC wanted people to reconnect with the people around them through good food.
We challenged Malaysians to put their mobile phones down at mealtime. The KFC Phone Stack is an app that allowed people to link their phones in a stack at KFC outlets. Touch their phone, and the link was broken. Leave the stack alone, and the more KFC rewarded them.
What began in stores soon spread everywhere. In one month, over 6000 so good minutes were shared.
We challenged Malaysians to put their mobile phones down at mealtime. The KFC Phone Stack is an app that allowed people to link their phones in a stack at KFC outlets. Touch their phone, and the link was broken. Leave the stack alone, and the more KFC rewarded them.
What began in stores soon spread everywhere. In one month, over 6000 so good minutes were shared.
2014 Awards
Total Points: 15
Silver Pencil
Credits
Agency
BBDO Proximity Malaysia / Kuala Lumpur
Production Company
Worldwide Mustard / Kuala Lumpur
APV / Kuala Lumpur
Directors Think Tank / Kuala Lumpur
Art Director
Chee Keong Tan
Alvin Ho
Martin Ng
Carina Teo
Designer
Yin Sian Wan
Director
Maurice Noone
Jelise Chung
Executive Creative Director
Chee Keong Tan
Producer
Amar Fhairuz
Pat Singh
Programmer
Mike Laeno
Kay Kuan Cheok
Agency Producer
Nyok Hwa Hong
Jan Teoh
Sandra Duarete
Jackie Chong
Related Awards
