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Category
Collateral / Posters - Single
Annual ID
150169A
About the Work
Malaysians have a strong love for KFC, but the brand was facing stiff competition from newer and sexier brands. And while the price wars were getting brutal, KFC realised that they wouldn't price-slash their way to growth. So Good is a movement to connect with Malaysians on a deeper level. It champions real ingredients, real food and the real moments that arise from them. They wanted to communicate the value in freshly prepared food, ingredients and real moments in a new and refreshing way that would reach a younger audience yet still resonate with loyalists. So the brief started with a task to design posters for the brand.
2015 Awards
Total Points: 5
Merit
Credits
Agency
BBDO Proximity Malaysia / Kuala Lumpur
Production Company
Imagescan Creative Sdn Bhd / Kuala Lumpur
Wizard Photography / Kuala Lumpur
Art Director
Carina Teo
Auston Low
Creative Director
Carina Teo
Adam Chan
Yew Pong Hor
Designer
Anne Yong
Auston Low
Auston Low
Executive Creative Director
Chee Keong Tan
Producer
Louie Hoo
Hui Yun Ang
Writer
Chee Keong Tan
Adam Chan
Creative Team
John Teoh
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