The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Experiential Advertising / Events & Competitions
Annual ID
151100A
About the Work
It's simple. The Foo Fighters hadn't played Richmond, Virginia since May 17, 1998. That's more than 15 years ago and that's way too long. So we did the only logical thing out there. We sold tickets through Tilt to a Richmond Foo Fighters show that the band didn't have scheduled and knew nothing about. Put another way, we sold tickets to a concert that didn't exist. And well, not only did we get our show, we forever changed the concert industry.
2015 Awards
Total Points: 5
Merit
Credits
Agency
The Branching / Richmond
Production Company
Mondial Creative Labs / Richmond
Creative Director
Andrew Goldin
Brig White
Director
Lucas Krost
Producer
John McAdorey
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