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Category
Experiential Advertising / Events & Competitions
Annual ID
150563A
About the Work
The objective of the campaign was to encourage people to vote in the up-coming elections in South Africa. With South Africa’s disillusionment with the political status, voter numbers were dropping in all age groups, especially in first time voters with only a mere 22.2% of them registering to vote. The aim was to target the youth and give them a reason to vote. The solution was to show first time voters how important it is to vote by demonstrating the consequences of not voting.
2015 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Joe Public / Johannesburg
Chief Creative Officer
Pepe Marais
Creative Director
Gert Laubscher
Archie Malinga
Executive Creative Director
Xolisa Dyeshana
Agency Producer
Ananda Swanepoel
Creative Team
Marina Andreoli
Sonia Dearling
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