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Category
Experiential Advertising / Events & Competitions
Annual ID
151111A
About the Work
Teatreneu is an independent theatre company which has seen an alarming decline in its audiences due to the economic situation and the increase in taxes on arts performances. This is why Pay Per Laugh was born: the first comedy theatre where you only pay for the laughs you get. To free people from a complicated decision and get them filling theatre seats again, we designed a ground-breaking, attractive and 'fair' system of payment whereby they would only pay at the end and according to the laughs generated by the show.
2015 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
The Cyranos//McCann / Barcelona
Production Company
Glassworks / Barcelona
Canadá / Barcelona
Art Director
Eduard Cubel
Óscar Amodia
Alejandro García
Chief Creative Officer
Leandro Raposo (Creative President)
Creative Director
David Fernandez
Joaquin Espagnol
Director
Marc Oller
Executive Creative Director
Pablo Colonnese
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