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Category
Experiential Advertising / Installations
Annual ID
150670A
About the Work
Many people drink too much and get wasted without even noticing. Therefore, we intend to advocate the importance of drinking at a reasonable pace to extend the nightlife fun. After the club is closed, we divided the restroom into two, both of which looked exactly the same. A piece of transparent glass, “The Mirror”, was inserted in-between, with hidden cameras installed around it. Two pairs of twins were arranged to stand in front of “The Mirror” on both sides to perform synchronized acting to create the illusion of mirrored image. Drunks going in and out of the restroom discovered that they could not see themselves in the mirror. They felt confused, frustrated, and were eager to find out why. Meanwhile, “Can’t see yourself? You’ve had too much to drink.” was reflected onto “the mirror” to stress our proposition of “Dance More, Drink Slow”.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett Taiwan / Taipei
Production Company
Blue Moon Film / Taipei
MindBiz Post / Taipei
Chief Creative Officer
Murphy Chou
Creative Director
Angus Tsai
Kyle Chiu
Writer
Murphy Chou
Juno Yeh
York Chiu
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