The One Show
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Category
Experiential Advertising / Installations
Annual ID
150868A
About the Work
In sunny Singapore, the concept of a white Christmas is incredibly foreign and something many can only dream about. To bring the unimaginable to life, Coca-Cola constructed two special machines and placed them at opposite ends of the world in the days leading up to Christmas – one in Singapore’s busiest shopping district and the other in Finnish Lapland. With help from technology and a little holiday magic, Finns were able to deliver snow to unsuspecting Singaporeans while live feeds on both ends facilitated real-time interaction. A white Christmas was shared and so was a moment of happiness. That day, the true spirit of Christmas shone through. Throughout the experience, hundreds of people, separated by nearly 6,000 miles, united in the true spirit of Christmas and forged new friendships. It was an emotive and timely reminder of what the essence of Christmas is all about – the joy of sharing.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy & Mather Singapore / Singapore
Production Company
Hogarth Worldwide / Singapore
The Sweet Shop / Bangkok
Chief Creative Officer
Eugene Cheong
Creative Director
Troy Lim
Xander Lee
Antti Toivonen
Director
Camille Marotte
Josh Whiteman
Executive Creative Director
Nicolas Courant
Writer
Augustus Sung
Agency Producer
Alvin Chin
Justine Hazlett
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