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Category
Experiential Advertising / Installations
Annual ID
150044A
About the Work
We transformed the historic ‘Jiangwan Basketball Stadium’ Shanghai into a futuristic basketball mecca – House of Mamba. We created the first full sized LED reactive basketball court that was part of the Nike Rise campaign in China to push kids to new heights. The LED court taught aspiring players the fundamentals of Kobe Bryant's Mamba Mentality. Players were pushed to the limits as the court pushed the boundaries of training. The court utilized motion tracking and reactive LED visualization to train, guide and challenge the players through various authentic drills based around Kobe, reacting intuitively and instinctively to the movement and sound of the players. The court tracked movement - responsive instructional graphics guided and reacted to the players and had the ability to quickly and seamlessly transform into various training scenarios on the fly and showcase HD video. The court electrified the crowd, China and the globe.
2015 Awards
Total Points: 5
Merit
Credits
Agency
AKQA / London & Shanghai
Production Company
WiSpark / Shanghai
rhizomatiks / Tokyo
Mindshare / Shanghai
Blast Off Productions / New York
Art Director
Meeyee Foong
Creative Director
Will Battersby
Matt Bennett
Carlos Matias
Seiichi Saito
Designer
Jianwei Wong
Jose Paz
Ignacio Gonzalez
Executive Creative Director
Duan Evans
Producer
Nick Townsend
Joe Cai
Mike Donohue
Andrew Bao
Leslie Cheng
Jenny Lam
Vivian Liu
Douglas Diaz
Van Wang
Programmer
Alex Gong
Writer
Jason Zhao
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