The One Show
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Category
Experiential Advertising / Installations
Annual ID
150475A
About the Work
We completely transformed one of the busiest gas stations in New York City into a real life franchise of the fictional “Ewing Energies” from the show Dallas. Josh Henderson attended as his character, John Ross Jr, opening the station and pumping gas for fans of the show. Over the course of the day we sold 10,000 gallons of gas to New Yorkers for the discounted price of $1.98 per gallon. Fans experienced the Ewing’s underhanded business tactics first hand, as “Ewing Energies” undercut the competition, truly stealing their business, and creating lines that stopped traffic for eight city blocks.
2015 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Grey / New York
Production Company
Pie Face Pictures / New York
Vision Post / New York
Art Director
Christina Whalen
Avery Young
Chief Creative Officer
Tor Myhren
Creative Director
Hema Patel
Brian Platt
Director
Doug Karr
Executive Creative Director
Lisa Topol
Derek Barnes
Producer
Patrick Letterii
Writer
Brian Pluta
Agency Producer
Diana Gay
Michelle Moscone
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