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Category
Experiential Advertising / Installations
Annual ID
151112A
About the Work
Describe the objective of the promotion. In Romania just over 2% of the waste goes to recycling and at Christmas more packaging is consumed than at any other time of the year. This video shows how a machine can make real the children´s dreams using recycled Coca-Cola plastic bottles. Santa decided to write a letter and for the first time, he asked to kids for a couple of things: 1. To imagine a present that didn´t exist. 2. And join a lot of empty plastic bottles. And then, Santa settled in schools, clubs and public spaces in Romania with his singular machine.
2015 Awards
Total Points: 5
Merit
Credits
Agency
The Cyranos//McCann / Barcelona
Art Director
Eduard Cubel
Chief Creative Officer
Leandro Raposo (Creative President)
Creative Director
David Fernandez
Joaquin Espagnol
Executive Creative Director
Pablo Colonnese
Agency Producer
Alba Riart (Production Manager)
Vicky Lagos (Producer)
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