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Category
Experiential Advertising / Guerilla
Annual ID
151007A
About the Work
Historically, In Danish cinemas, Coca Cola is as important to the experience as popcorn is. Recently, that market dominance has been challenged by other brands. Regain the high ground by reminding people to keep quiet during the movie via cinema ads to demonstrate Coca Cola understands how important the cinema is to people. And by doing so, get people to think Coca Cola every time they go to the cinema. Get people to think of Coca-Cola when they visit the cinema. The projected views of the cinema ads were estimated to be around 150.000 views per year. As much as everyone loves a cold Coca-Cola when they go to the movie, they hate being interrupted by noises during the film. And slurping a Coca Cola is one of many noises that interrups the movie going experience. Here, we had an opportunity to specifically use our product to make a more general statement.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Saatchi & Saatchi / Copenhagen
Production Company
M2 Films / Copenhagen
Danish Television / Copenhagen
Upright Music / Copenhagen
Art Director
Regner Lotz
Jesper Isholm
Director
Christian Ørneborg
Executive Creative Director
Jason Mendes
Producer
Casper Rasmussen
Agency Producer
Nanna Rosenstock
Pil Berhnt
Digital Artist / Multimedia
Filip Stanfeld
Simon Borch
Toke Lotz
Music / Sound
Toke Lotz
Tobias Kropp
Jeppe Kaltoft
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