The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Cross-Platform

Unload Your 401k

Agency Grey / New York

Client States United to Prevent Gun Violence
BACK TO RESULTS

Annual ID

150478A

About the Work

Since the 1999 Columbine Massacre, gun violence has accounted for 1,400,000 deaths & injuries. Subsequently, the gun lobby successfully halted commonsense Congressional legislation, despite 90% of Americans supporting stricter laws. With hope waning, a new approach was needed. 50 million Americans have 401ks. The majority don't know they're invested in guns. The "Unload Your 401k" campaign raises awareness and provides Americans the tools to take matters into their own hands and divest, directly impacting those responsible for gun-related violence. The divestment movement has begunŠ and hope for change is rising!