The One Show
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Category
Public Service - Experiential / Events, Competitions & Installations
Annual ID
150837A
About the Work
Casa de la Amistad supports underprivileged children ́s fight against cancer. One way to help this cause is by donating hair. That being the case, the goal was to collect as much hair to make wigs that, in return, help restore the children ́s self-esteem and confidence. The strategy was to talk to an ideal donor that nobody had spoken to: the metalhead, since their your hair is more than 25 cm and has no dye. With them in mind, we created The Hair Fest, the first festival where the ticket was hair. The festival played nine Mexican metal bands and lasted 8 hours. The box office sold out within 2 hours of opening.
2015 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Ogilvy & Mather / Mexico
Production Company
Plataforma / Mexico City
Circo Films / Mexico City
Look As Audio / Mexico City
Art Director
Luis Alberto Guerra
Edson Gonzalez
Chief Creative Officer
Ivan Carrasco
Cesar Agost Carreno
Creative Director
David Sánchez Zacarias
Director
Hernán Almar
Executive Creative Director
Manuel Vega
Global Chief Creative Officer
Tham Khai Meng
Programmer
Jorge Hernández
Axel Caballero
Sound Designer
Emilio Ortega
Agency Producer
Juan Pablo Osio
Creative Team
Magali Fernandez Grossi
Jimena Delgadillo
Omar Luna
Sofia Gomez
Music / Sound
Maligno n/a
Eduardo Carrillo
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