The One Show
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Category
Public Service - Experiential / Ambient & Guerilla
Annual ID
151115A
About the Work
Everything we see in ads, posters, packaging, even in mails or social networks, are fonts that the brands or someone paid for their rights. So it occurred to us to take hand-written letters with which the homeless make their signs and make new fonts that are sold on a website so that the brands use them in their advertising and corporate messages. The money earned goes to the author of the font through the Fundación Arrels.
2015 Awards
Total Points: 5
Merit
Credits
Agency
The Cyranos//McCann / Barcelona
Production Company
Oxígeno / Barcelona
Art Director
Óscar Amodia
Alejandro García
Eduard Cubel
Chief Creative Officer
Leandro Raposo (Creative President)
Creative Director
David Fernandez
Joaquin Espagnol
Director
Javier Navarro
Executive Creative Director
Pablo Colonnese
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