The One Show
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Category
Public Service - Experiential / Ambient & Guerilla
Annual ID
150218A
About the Work
80-90% of Delhi's slum population do not have access to electricity. This results in low academic performance in schools because homework and studies are done with great difficulty. Salaam Baalak Trust, an NGO in Delhi, wanted an easy and sustainable solution that would make it easier for slum children to study at night and increase their academic productivity. The strength in our creative execution was our unique design. Using local tailors, we fitted solar panels and LED lights on to the bags, and when the children walked to school the solar panels charged. At night, the children only had to open the front flap of the bag and the light would come on. This was a perfect fit for our client, because they wanted an economical and sustainable solution for slum children. We helped create a solution that was cost effective and efficiently solved a major problem concerning Delhi slums.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Cheil India / Gurgaon
Art Director
Anusheela Saha
Sudarshana Borgoyary
Chief Creative Officer
Nima DT Namchu
Creative Director
Anusheela Saha
Designer
Anusheela Saha
Photographer
Sudarshana Borgoyary
Writer
Nima DT Namchu
Creative Team
Khima Pandey
Hitesh Verma
Abdul Kamal
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