The One Show
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Category
Integrated Branding / Consumer Campaign
Annual ID
150182A
About the Work
IKEA distributes millions of catalogues every year to homes for free. In a time where tech devices are replacing books, how could we get people excited about the arrival of the catalogue in their mailboxes? By launching it like anything but a book, we parodied Apple’s way of launching a new device at the same time they were launching the iPhone 6. We successfully transformed the ordinary catalogue into the much sought after bookbook.
2015 Awards
Total Points: 5
Merit
Credits
Agency
BBH ASIA PACIFIC / Singapore
Art Director
Germaine Chen
Creative Director
Tinus Strydom
Maurice Wee
Director
Carlos Canal
Executive Creative Director
Scott McClelland
Producer
Freeflow Productions Pte Ltd
Agency Producer
Daphne Ng
Phil Dabrowski
Lesley Chelvan
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