The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Cross-Platform

Risk Everything Integrated

Agency Wieden+Kennedy / Portland

Client Nike


Integrated Branding / Consumer Campaign

Annual ID


2015 Awards

Total Points: 10

Bronze Pencil



Wieden+Kennedy / Portland
Mindshare / Portland

Production Company

Reset / Los Angeles
The Quarry and Rock Paper Scissors / Los Angeles
The Mission / Los Angeles
Rattling Stick / London
The Mill / London
Passion Pictures / London
Google Art Copy Code / New York
Joint Editorial / Portland

Creative Director

Alberto Ponte
Ryan O'Rourke

Executive Creative Director

Joe Staples
Mark Fitzloff
Susan Hoffman

User Experience Designer

Nilesh Ashra
Jason Glover

User Interface Designer

Adam Sirkin
Jeff Ackley

Agency Producer

Erika Madison
Endy Hedman
Matt Hunnicutt
Andy Murillo
Anna Smith
Ben Grylewicz
Jennifer Spillers
Patrick Marzullo
Ben Oh
Byron Oshiro
Keith Rice
Matt Blum

Content Strategist

Greg White
Henry Lambert

Creative Team

Jeff Salomonsson
Sezay Altinok
Dan Viens
Rick Herrera
Stuart Brown
Johan Arlig
Matt Lever
Al Merry
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