The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Integrated Branding / Consumer Campaign
Annual ID
151189A
About the Work
In 2014 Nike told every footballer on the planet to risk everything. The campaign featured work in every media form and was anchored by three films. The first film, “Men in the Arena,” captured Nike’s key players as they walked into the pressure of Brazil. The second, “Winner Stays,” puts a spotlight on a single pickup game and showed that any game can become as exciting and fun as the biggest match on earth. The final film, “The Last Game,” brought football to life using an animated world in which Nike’s heroes risk everything in a battle against a team of predictable clones.
2015 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Wieden+Kennedy / Portland
Mindshare / Portland
Production Company
Reset / Los Angeles
The Quarry and Rock Paper Scissors / Los Angeles
The Mission / Los Angeles
Rattling Stick / London
The Mill / London
Passion Pictures / London
Google Art Copy Code / New York
Joint Editorial / Portland
Creative Director
Alberto Ponte
Ryan O'Rourke
Designer
Edgar Morales
Michael Rosenau
Randall Garcia
Frazer Goobody
Kyle Pero
Amy Corcoran
Greg Radich
Saskia Thompson
Trevor Bittinger
Peter Lindman
Executive Creative Director
Joe Staples
Mark Fitzloff
Susan Hoffman
User Experience Designer
Nilesh Ashra
Jason Glover
User Interface Designer
Adam Sirkin
Jeff Ackley
Agency Producer
Erika Madison
Endy Hedman
Matt Hunnicutt
Andy Murillo
Anna Smith
Ben Grylewicz
Jennifer Spillers
Patrick Marzullo
Ben Oh
Byron Oshiro
Keith Rice
Matt Blum
Content Strategist
Greg White
Henry Lambert
Creative Team
Jeff Salomonsson
Sezay Altinok
Dan Viens
Rick Herrera
Stuart Brown
Johan Arlig
Matt Lever
Al Merry
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