The One Show
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Category
Integrated Branding / Consumer Campaign
Annual ID
151188A
About the Work
If a man who isn’t actually a real man can use the combined scents of Old Spice body wash and deodorant to hide his shameful artificial body, crippling awkwardness and new-computer smell, so that everyone thinks he is a real human man and is nearly constantly being invited to pizza parties by hot women in their mid twenties, to the point where it becomes a serious scheduling problem and he has to install expensive new software to organize his calendar, just imagine what it can do for a man who was already basically a real man to begin with. That may have been the longest sentence ever written for an advertising award-show setup, and it clearly proves that when you use all the Old Spice products together you will “Smell Like a Man from Head to Toes,” which incidentally happens to be the tagline of this Old Spice television campaign.
2015 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Wieden+Kennedy / Portland
Production Company
MJZ / Los Angeles
Work Editorial / New York
Art Director
Ruth Bellotti
Croix Gagnon
Creative Director
Jason Bagley
Craig Allen
Director
Tom Kuntz
Editor
Rich Orrick
Executive Creative Director
Susan Hoffman
Joe Staples
Writer
Nathaniel Lawlor
Agency Producer
Jeff Selis
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