The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Cross-Platform

The Obvious Choice.

Agency CP+B / Boulder

Client Hotels.com

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Category

Integrated Branding / Consumer Campaign

Annual ID

150247A

About the Work

Hotels.com has been helping people book hotel rooms online for over 20 years. They have genuine guest reviews on their site, an award winning mobile app, and the best rewards program in the biz. They should be the obvious choice for anyone looking to book a hotel online. To help make sure they would be, we created a campaign and a man. Meet Captain Obvious.

2015 Awards

Total Points: 5

Merit

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