The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Cross-Platform

Jeff Bridges Sleeping Tapes

Agency Wieden+Kennedy New York / new york

Client Squarespace

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Category

Integrated Branding / Consumer Campaign

Annual ID

151207A

About the Work

With its elegant designs and simple interfaces, Squarespace makes it easy for anyone to build a beautiful website that takes their idea– even a way-out-there one- and turns it into a powerful statement the world can’t ignore. To prove this, we collaborated with Jeff Bridges and created his own out-there idea- Jeff Bridges Sleeping Tapes, a full-length album designed to help people fall asleep. We helped him put the album together, designed the packaging, and then sold the album on the Squarespace, DreamingWithJeff.com, with all proceeds going to Jeff’s favorite charity, No Kid Hungry. As part of this, we created TV ads promoting the project and the site, including one during the Superbowl, as well as a short web tutorial film.

2015 Awards

Total Points: 5

Merit

Credits

Agency

Wieden+Kennedy / New York
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