The One Show
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Category
Integrated Branding / Public Service Campaign
Annual ID
150778A
About the Work
In today’s age, it’s almost unthinkable to consider gender inequality as a persisting issue. UN Women however, sees that despite decades of global advancement, discrimination against women is still rampant worldwide. We needed to reveal this to a global audience and reignite a conversation everyone thought was resolved. Using Google autocomplete, fed by 6 billion searches daily, we held up a mirror to the world and exposed the truth. The shocking results became the faces of our Integrated campaign, initiating people to debate on social media, TV talk shows, radios, blogs, PR summits and classrooms worldwide, with the campaign hashtag #womenshould at the center of it all. The Most Shared Ad of 2013 (Adweek). Social Good Campaign of 2013 (Ad Council). It has now reached 1.3 Billion Global Impressions with over 335 Million Twitter Impressions to date, and continues to spark an online discussion well into 2015.
2015 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Memac Ogilvy / Dubai
Art Director
Sabia Fatayri
Christopher Hunt
Leonardo Borges
Creative Director
Sascha Kuntze
Editor
Souheil Zahreddine
Executive Creative Director
Ramzi Moutran
Global Chief Creative Officer
Tham Khai Meng
Social Media Manager
Sophie Wordley
Writer
Kareem Shuhaibar
Agency Producer
Carmel Missilmany
Digital Artist / Multimedia
Moreira Estudio
Technical Producer
Tarek Bawab
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