The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Integrated Branding / Public Service Campaign
Annual ID
150277A
About the Work
ANZAC Day is a day Australians pay their respects to the brave men and women that have served their country. They take a minute of silence to remember the fallen and make a donation to help those who returned. Traditionally, the ANZAC Appeal has relied on veterans selling badges on the street to raise funds. But as more people pay for things on card, fewer carry cash. We needed to find a new way for them to donate. Fewer people carry cash but almost everyone carries a cell-phone. So we set up a phone line where people could pay to listen to a Minute of Silence. You simply called the number, listened to the recorded silence and money from the call went to help veterans and their families. No credit cards, apps or downloads, your donation goes straight on to your phone bill. This years appeal raised over $3 million.
2015 Awards
Total Points: 5
Merit
Credits
Agency
DDB Group / Melbourne
Production Company
EXIT Films / Melbourne
Art Director
Chris Andrews
Chief Creative Officer
Darren Spiller
Creative Director
Ant Hatton
Director
Mark Molloy
Photographer
Christopher Tovo
Producer
Martin Box
Writer
Luke Bartley
Agency Producer
Tuesday Picken
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