The One Show
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Category
Integrated Branding / Online Campaign
Annual ID
150829A
About the Work
Allianz insures from A to Z. Yet few people knew. Who can blame them? Insurance catalogues are dull and never read. Allianz teamed up with Google Street View to create a dedicated website integrating their technology. We took hilarious mishaps caught by the Google car, linked some to Allianz services and asked Facebook users to find more. Creating the first readable and interactive insurance catalogue that can grow and grow.After a launch tweeted every 10 seconds, traffic to Allianz’s website rose eightfold: 2.5 million views averaging 38 mishaps out of 45. And in stores, catalogue demand increased 1300%. With Allianz Real Life, choosing insurance is finally fun
2015 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy / Paris
Production Company
Fighting Fish / Clichy
Art Director
Salome Jestin
Chief Creative Officer
Chris Garbutt
Creative Director
Frederic Levron
Baptiste Clinet
Nicolas Lautier
Benjamin Przespolewski
Global Chief Creative Officer
Tham Khai Meng
Writer
Charles-Henry Joyaut
Technical Producer
Samir Semanoune
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