The One Show
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Category
Integrated Branding / Online Campaign
Annual ID
150372A
About the Work
Beer brands spend tons of money to “own” the year’s annual “Hallmark holidays,” such as Cinco de Mayo, 4th of July, Valentine’s Day, etc. We wanted some of that action too, but unfortunately there wasn’t a decidedly “British holiday” for us to exploit. No matter, we made one up instead declaring July 3rd “Independence Eve,” a day to celebrate all things British that Americans gave up when they declared independence. To spread the word, we launched “If We Won,” a campaign to get Americans to consider how much better America could’ve been if England won the war.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Droga5 / New York
Production Company
Smuggler / New York
Droga5 Studios / New York
Caviar Digital / Los Angeles
Art Director
Dan Kenneally
Martins Zelcs
Chief Creative Officer
David Droga
Ted Royer
Creative Director
Scott Bell
Director
Randy Krallman
Editor
Kellan Davidson
Matt Badger
Writer
Ryan Raab
Bryan Stokely
Agency Producer
Sally-Ann Dale
Anders Hedberg
Benny Goldman
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