The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Integrated Branding / Online Campaign
Annual ID
150380A
About the Work
Today, an entire generation is redefining retirement as a time to do what you love. Instead of just telling people about this, we gave real retirees the chance to prove it themselves. Introducing Chapter Two, a campaign about retirees, made by retirees. Chapter Two began with Carol Lewis, retired postal worker, directing a documentary about how true passions never die. Later Mike Tiscia, retired bank examiner turned water-color painter, created our out-of-home. And Robert L. Pillsbury, retired architect, created our online advertising. For the red carpet event at the Cannes International Film Festival, Francesca Azzara, retired real estate agent, partnered with one of the world’s hottest designers, Marchesa, to create a dress for Naomi Watts. Even the radio commercials featured music by Peter Herbst, retired magazine editor, and voiceovers by retirees Flynn Jones and David Satkowski. And every single story was featured and drove back to Prudential.com/ChapterTwo
2015 Awards
Total Points: 5
Merit
Credits
Agency
Droga5 / New York
Production Company
Brainwashed / New York
Interrogate/HSI / Los Angeles
Cut + Run / New York
Final Cut / New York
Art Director
Daniel Sumarna
Karen Short
Chief Creative Officer
David Droga
Ted Royer
Creative Director
Jerry Hoak
Ray Del Savio
Executive Creative Director
Kevin Brady
Product Manager
Kathy Saelee
Writer
Bryan Wolff
Ant White
Agency Producer
Sally- Ann Dale
Ben Davies
Scott Chinn
Anders Hedberg
Goldie Robbens
Content Strategist
Teodor Florea
Zach Foster
Technical Producer
David Justus
Related Awards
