The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Cross-Platform

Gamer Masterpiece

Agency BBH / New York

Client Sony PlayStation
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Annual ID

150186A

About the Work

Gamer Masterpiece was a fully integrated experience centered around a website where people could create real oil paintings. It all started when PlayStation and world-renowned painter Andreas Englund reimagined three classic masterpieces: “Washington Crossing the Delaware,” “Fury of Achilles,” and “Liberty Leading The People.” These truly customizable paintings allowed people to place themselves next to their favorite game characters. With 70 interchangeable hand-painted characters to choose from, there were over 750,000 possible unique Gamer Masterpieces. Using image processing, face recognition, and custom-coded painterly effects, people seamlessly integrated themselves into their painting as the hero. After 52,561 user-generated masterpieces, the top 40 were painted and shipped to their creators. Joey Chiu, the man with the top-voted Gamer Masterpiece, saw his painting brought to life in digital banners, in a massive mural at E3 - the largest gaming conference in the world, and in his very own PlayStation commercial.