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#LikeAGirl
Agency Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
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Category
Brand Transformation / Single
Annual ID
150688A
About the Work
Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand they count on for superior protection, wanted to change that. To truly champion girls’ confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermines confidence, and change the meaning of it. We wanted to inspire people to change the meaning of ‘Like a girl’ to mean amazing things. RESULTS After 2 Months: -Viewed 76 Million time globally -#LikeAGirl 4.4 Billion impressions
2015 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Leo Burnett / Toronto
Leo Burnett / Chicago
Leo Burnett, London/Holler / London
Production Company
Chelsea Pictures / Los Angeles
Cutters / Chicago
Starcom MediaVest Group / Chicago
MSLGROUP / Chicago
Art Director
Hmi Gmi Gibbs
Nick Bygraves
Chief Creative Officer
Judy John
Creative Director
Judy John
Becky Swanson
Milos Obradovic
Director
Lauren Greenfield
Writer
AJ Hassan
Angel Capobianco
Agency Producer
Adine Becker
Creative Team
Kathryn Hempel
Karuna Rawal
Anna Coscia
Rachel Darville
Laura Jones
Annette Sally
Heidi Philip
Gaia Gilardini
Sandy Kolkey
Lisa Bamber
Susan Lulich
Shaina Holtz
Matteo Carcassola
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