This is a branding design for the Japanese tategu brand named KITOTE. Tategu refers to doors and windows, particularly designed for a Japanese house. KITOTE is a new product line from Nakai Sangyo, a Japanese tategu company based in Wakayama Prefecture. The brand manufactures their tategu products made out of natural woods, with the hands of tategu craftsmen. A logo design consists of the alphabets of KITOTE and the shapes of wood and a hand combined to be read as a brand name and its concept of “wood and hand (ki to te).” In the logo, ‘wood’ represents the greatness of natural wood, and ‘hand’ implies the invaluable techniques of craftsmen that have been passed down from generation to generation. Furthermore, the brand also deals with and develops product design for modern living space, by applying the ‘unified measurement,’ which sets 18 mm as a standard measurement.