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Category
Data Visualization / Infographics
Annual ID
150315A
About the Work
Fencing is one of the oldest sports in the world. However, very few know the rules around this sport. Most of the audience doesn’t understand what the fencers are actually doing. To make this very well-known but poorly understood sport better understood, a visual manifestation system and designed language have been developed so that fencing can be understood intuitively. Using motion capture and AR technology that make the trajectory of the tip of the blade visible, the various techniques executed instantly are converted into icons. This approach has succeeded in making fencing a sport able to be understood and enjoyed.
2015 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
Rhizomatiks co.,ltd. / Tokyo
Dentsu Tec Inc. / Tokyo
P.I.C.S. Co., Ltd. / Tokyo
J.C.SPARK / Tokyo
Amana INC. / Tokyo
SUI. / Tokyo
Art Director
Yuri Uenishi
Group Creative Director
Kaoru Sugano
Daito Manabe
Ryo Ikeda
Designer
Toshinori Obuchi
Megumi Gotanda
Photographer
Ryohei Takanashi
Creative Team
Hikaru Ikeuchi
Akiyo Ogawa
Motoi Ishibashi
Kohei Ai
Takahiko Kajima
Yuya Hanai
Kumiko Furukawa
Hiroshi Kizu
Takuya Tsugane
Masaya Ishii
Momoko Nishimoto
Toshitaka Mochizuki
Masaaki Ito
Takanori Saito
Masayuki Yoshino
Ryou Yamazaki
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