The One Show
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Category
Public Service - Design / Promotional Items - Single or Series
Annual ID
150936A
About the Work
Our key objective is to help those children enjoy the convenient living of electrical appliance, even they are lack of electricity and have little chance to know Haier well. Haier Hugging Brightman has enlightened the lives of the children in 68 western country schools in China, the number is still growing every day. The electricity systems in the western rural areas of China are outdated and fragile. Most families and schools has only one electricity socket. People there have few experience of modern electrical appliances as well, so our idea should be simple and easy to execute.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Publicis China / Shanghai
Chief Creative Officer
Erik Vervroegen
Sheena Jeng
Creative Director
Will Tao
Designer
Jie Shen
Wirland Wu
Executive Creative Director
Akae Wang
Creative Team
Yuan Ting
Anda Wu
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