The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

Drinkable Book

Agency DDB NY / New York

Client WATERisLIFE
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Annual ID

150287A

About the Work

The Drinkable Book is an innovative new product that combines safe water education and purification into one. Designed in partnership with scientists at Carnegie Mellon University, each book is printed on porous paper that’s been impregnated with silver nanoparticles in a groundbreaking new process, which kills all forms of potentially deadly bacteria found in unsafe water. Printed in multiple languages and on specially formulated food grade ink, The Drinkable Book content teaches safe water habits that we take for granted, such as keeping feces and trash away from the water source and how to effectively wash your hands. Each book is incredibly powerful, containing enough filter sheets to provide a single person with up to 4 years worth of clean drinking water at an incredibly low cost. The paper only costs pennies to produce, making it the cheapest option on the market, and is over 99.999% effective.