The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

Packed Couple

Agency Ogilvy & Mather Japan GK / Tokyo

Client SEA ROAD INTERNATIONAL CORPORATION
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Annual ID

150857A

About the Work

The campaign’s main goal was to raise awareness for the use of condoms within the Japanese youth. (Japan is a country with a very low rate for condom’s usage.) Condomania is a franchise that promotes fun and safe sex but has limited resources. So, the solution was to create a campaign that could break new ground be relevant with viral and sharable potential. To demonstrate this in a striking way we partnered with cutting-edge Japanese Photographer Hal, to make a poster series of passionate couples vacuumed-packed together. The process to achieve this eternal image is very organic and each couple can only be left inside the sealed bag for 10 seconds. A unique photo shoot that turned into a documentary showcasing the peculiar experiment. The entire process resulted in a poster campaign plus a documentary of the entire process, which is a unique reflection on eternal love.