The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

Language Maze

Agency Ogilvy & Mather Private Limited / Kolkata + Ogilvy & Mather Private Limited / Mumbai

Client Ramakrishna Mission School of Languages
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Annual ID

150865A

About the Work

For most of us, foreign languages are puzzling. Using this as an insight, we developed a series of unique typography-led posters that resembled mazes. These posters showcased basic sentences in Tamil, Bengali, Greek and Arabic, which are taught at Ramakrishna Mission School of Languages. These three dimensional maze posters had tangible beginning and ending points, which engaged prospective students and passers-by.