The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Publication Design / Book Cover Design
Annual ID
150313A
About the Work
Designing a Visual Identity strategy for discussion event There is a meaning behind every Japanese Kanji character. When parents name their child, they bestow a Kanji character and its meaning as a gift. The character acts as an identity of a person for the rest life. We focused on one Kanji character used in the speaker’s name and combined them together to create a visual identity that communicates the liveliness of the event. We designed the book cover, posters, promotional items and entire event based on this VI strategy.
2015 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
CREATIVE POWER UNIT / Tokyo
Art Director
Yoshihiro Yagi
Group Creative Director
Yoshihiro Yagi
Designer
Daisuke Hatakeyama
Kakeru Asagi
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