The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

Induction Box

Agency Ogilvy & Mather Cape Town / Cape Town + Ogilvy PR / Cape Town + RedWorks / Cape Town

Client Ogilvy & Mather Cape Town
BACK TO RESULTS

Annual ID

150847A

About the Work

In 2009, we asked ourselves “How can a two billion dollar gorilla agency ever be svelte, sultry and sexy?”. The result: The Eternal Pursuit of Unhappiness – a little red book exploring David Ogilvy’s philosophy of divine discontent. 5 years later we were confronted by the same question, but faced with a different generation. So how do you get a bunch of digital-minded, over-stimulated ad folk with wavering attention spans and paperless ideals to take note of a book thats main purpose has become that of a coaster? Well you certainly don’t ask them to read it. You deconstruct it, you make it tangible, and most importantly, you make it playful. Every new employee receives a box that has a collection of David Ogilvy quotes reflecting the rich heritage. In an engaging way it unpacks the 8 creative habits that inspires thinking outside the box, in a box.