The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

Exploded

Agency One Plus Partnership (Hong Kong) Limited / Hong Kong

Client Hubei Insun Cinema Film Co., Ltd.

Category

Experiences / Indoor Spaces

Annual ID

150917A

About the Work

Designers visualize the scenes from disaster movies. Upon entering the cinema, audiences’ eyes would meet with the various-shaped and three dimensional boxes. Black and white engulfs the perimeter, conveying a hint of futuristic and the solitary feeling appears in disaster movies. Rectangular-shaped concessions and kiosk inclined with assorted angles, camouflaging themselves in the disaster background, which triggers the association of meteors in space or debris after chaos. Along the corridor, the vibe of disaster movies lingers. Several three dimensional white-coated metal pillars grow towards different directions, enacting the scenes after disasters, whereas buildings were being destroyed and scattered around. In the washroom, pillars elongate from the ceiling, minimizing the room space to create a sense of pressure. Several square basins look like the debris after disasters. Grey three dimensional square-shaped boxes of sound absorbing materials surround the auditorium, pointing towards altered angles.

2015 Awards

Total Points: 15

Silver Pencil

Credits

Agency

One Plus Partnership (Hong Kong) Limited / Hong Kong

Photographer

Jonathan Leijonhufvud
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