The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Experiences / Outdoor Spaces
Annual ID
150547A
About the Work
We developed a platform called #makethefuture, which hosted compelling stories from within and beyond Shell to inspire the next generation of bright scientists and engineers to work for energy companies. To launch we needed a dramatic example of clever engineering that touched the hearts and minds of young people, not just as potential scientists, but also as human beings. We used football to unite popular culture, engineering and humanity in one activation. A run-down community football pitch in a Rio de Janeiro favela was refurbished using kinetic paving tiles and solar power to capture the energy from players’ movement. Now, the more the children play the more light they create and the longer they can play after sunset. This event brought to life Shell’s ambition for a world where ideas are nurtured, innovation is encouraged, and youngsters eyes are opened to the opportunities science can offer them.
2015 Awards
Total Points: 5
Merit
Credits
Agency
J Walter Thompson / London
Group Creative Director
Axel Chaldecott
Executive Creative Director
Russell Ramsey
Agency Producer
Tom O'Donnell
Creative Team
Will Helm
Will Brookwell
angela bassichetti
Fabio Maca
Jonathan Terry
Morten Legarth
Rob Alexander
Olivia Johnson
Related Awards
