The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

Title Sequence

Agency Netflix/The Weinstein Group / Los Angeles

Client Marco Polo

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Category

Broadcast & Moving Image / Title Sequences

Annual ID

150810A

About the Work

Mill+ co-directors Ben Smith and Bryce Wymer teamed up with Netflix to create the stunning title sequence for Marco Polo. Ben decided on the concept of traditional Chinese painting, using the ink to tell the story because of its mercurial, expanding nature, and how it metaphorically mirrors Marco’s journey and Kublia’s expanding empire The team developed a technique to capture the images being ‘invisibly painted.’ By using an overhead projector, Bryce meticulously hand-painted the images onto a dense paper that allowed the water to sit on the surface. Sumi ink was dripped onto the invisible water paintings, spreading beautifully throughout. This was captured through high-speed photography to create an elegant image, confined to the waters edges. The result is a sequence that contains a duality of visuals; the ink paintings include subtle imagery that in turn invite the audience to feel Marco Polo’s influence.

2015 Awards

Total Points: 15

Silver Pencil

Credits

Production Company

Netflix/The Weinstein Group / Los Angeles
Studio: Mill+ / New York

Designer

Gera Frascaroli

Creative Team

Robyn-Alain Feldman, VFX Supervisor
Adam Carboni, Director of Photography
Antoine Douadi, 2D Lead Artist
Daniel Giraldo, 2D Artist
Yoon-sun Bae, 2D Artist
Dan DiFelice, 2D Artist
Michael Marsicano, Illustrator
Tarun Charaipotra, Production Coordinator

Music / Sound

Daniele Luppi
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