The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Broadcast & Moving Image / Animation
Annual ID
150080A
About the Work
Virgin Atlantic Airways required a redesign of the in-flight safety film to more closely align with the brand proposition of Flying in the face of Ordinary. The 2001 film had become dated and needed re-aligning with the brand ethos of adventure, confidence, glamour and quality. Viewed by every passenger, the safety video is the most important & high profile film shown on-board and must be inclusive, versatile and enduring. Alongside clearly communicating safety information, the film has to be entertaining, distinct and engage a diverse range of audiences. Using the apathy passengers feel towards safety messages as a plot device, we follow the journey of a passenger into a surprising & playful series of inclusive, genre-based film scenes to convey the necessary information and pique the interest of all ages onboard. To allow for longevity of the film, the stylistic approach combines traditional character animation with contemporary 3D techniques.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Virgin Atlantic Airways / London
Production Company
Art&Graft / London
Brains & Hunch / London
Creative Director
Clement Bolla
Executive Creative Director
Mike Moloney
Producer
Dom Thompson-Talbot
Leon Trigg
Music / Sound
Chris Branch
Tom Haines
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